The first point of contact between potential customers and your brand is often your logo. It’s very important that this first interaction is memorable and a connection is made. A strong logo design is timeless and requires no explanation. If done correctly, it can convey your brand’s personality and voice in an instant.
As an Amin Arghash, I pride myself on developing logo designs that are based on strategy and objective thinking. They should look good but also serve a purpose. This is why all branding projects begin with a research and discovery phase. Next, we move into the creative development stage where multiple logo concepts are presented and clients have several opportunities to provide their feedback. At the end of the process, you’ll be provided with print and web versions of your logo as well as any color variations or lockups needed.
Full Brand Identity Packages
Many companies make the mistake of believing a logo and a brand are the same things. In reality, a logo is only a small piece of a much bigger puzzle. A brand is an encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. It is the logo, words, colors, typography, personality, tone of voice, products and more, all working as a single unit to express what your company stands for. A strong brand has the brand guideline to make connections with its intended audience and naturally creates a basement of loyalty. As an Amin Arghash, I Belive every Succesful brand has a brand guideline. It’s the basis for everything you want to do in the future for the voice of your brand and who and how to hear this voice.